Who We Are

Affective Software, Inc is a software company with patented technology founded by world renowned psychologists Dr. John Gottman and Dr. Julie Schwartz Gottman, The Gottman Institute, Rafael Lisitsa, and other colleagues to develop and deliver the Gottmans' famous “Love Lab", "The Gottman Assistant for Clinicians", "The Gottman Relationship Coach", and related groundbreaking marriage and relationship counseling methods and technologies to the mass market. Dr. Vladimir Brayman (CTO) joined the company soon after its creation.

Our mission is to democratizе research-based assessment and intervention methods and deliver them to ALL those who need them.

Together with our sister company, The Gottman Institute, we strive to reach out to individuals, couples and families in order to help cultivate and maintain greater love and health in their relationships. It is our goal to maкe our services accessible to the broadest reach of people across race, religion, class, culture, sexual orientation, and ethnicity. Affective Software is combining the Gottmans’ science with cutting edge expertise in software, AI and Machine Learning to deliver proven relationship couples’ assessment methods and intervention exercises оп smartphones, tablets and computers.


Rafael Lisitsa
Co-founder, President & CEO
Technology Executive and innovator, worked with the world’s leading engineers and business leaders on the foundational versions of Microsoft Windows NT Operating System, multimedia streaming and real-time communications. Extensive experience as a CTO, Corporate Director, Engineering Manager and Program Manager focused on strategic business initiatives. Strong expertise in real-time mission critical control systems, Machine Learning, AI, Applied Mathematics, Audio / Video and Digital Signal Processing. Author of 17 patents.
Dr. John Gottman
Co-founder, Chief Scientist
World renowned for his research on marital stability, divorce prediction and parenting. Named one of the Top 10 Most Influential Therapists of the past quarter-century by the Psychotherapy Networker. The recipient of numerous major awards. The author of over 200 published academic articles and more than 45 books.
TV appearances include Good Morning America, Today, CBS Morning News, Anderson Cooper, and Oprah. Author of 2 patents.
Dr. Julie Gottman
Co-founder and President of The Gottman Institute. Named Washington State Psychologist of the Year. The co-creator of the Gottman Sound Relationship House Theory, Gottman Method Couples Therapy and “The Art and Science of Love” workshops for couples. The author/co-author of five books. Media appearances include 20/20, Good Morning America, CBS Morning News, Today, and many international network TV news programs.
Dr. Vladimir Brayman
Entrepreneur, Executive, Scientist, Engineer. Worked as the VP of Research at Clearsight Systems and the Chief Scientist at Widemile, built pioneering Marketing Optimization Platform. Worked as the Chief Scientist at Webtrends after its acquisition of Widemile. Served as an Affiliate Associate Professor at the University of Washington. Deep expertise in Machine Learning, AI, Dynamical and Control Systems, Electronic Engineering, Digital Signal Processing. Author of several patents.
Jane Boulware
C-Level marketing, sales and business leader known for turning around and leading three businesses to over $1 Billion. Awarded Marketer of the Year by the AMA and earned two New Product of the Year recognitions. Corporate VP for Microsoft Online, Windows and Surface. Chief Marketing Officer of Kimberly Clark. Proven expertise in marketing, sales strategy and GTM in tech, consumer, enterprise and new business start-ups.